The Lyberg conference 2023

Polling, Media and Democracy



About the Lyberg conference


Democracy faces unparalleled challenges today. Independent media is pivotal in reflecting society's true state, while polling bridges the gap between voters and the elected.

Quality, curiosity, and innovation are essential components integrated in the very essence of Demoskop. Our late colleague Lars Lyberg was one of the world’s most prominent scholars in the field of survey research. To honour his memory, and continue the important work that he did, we invite you to the annual Lyberg conference.

This year the theme is Polling, Media and Democracy. A number of the world’s leading pollsters, media profiles and politicians participate and share their views on the development. The conference is in English and there is no registration fee.


The Lyberg conference will take place Friday, December 1, 2023

14.00 - 16.30 (UTC +1).

The conference will be held at:
Epicenter, Malmskillnadsgatan 44a, Stockholm, Sweden

The conference will also be live-streamed on Youtube
The link to webinar will be available at least a day before the event takes place. 

Note! It will be possible to attend the conference in person but the number of seats is limited, first come first serve basis.



Time 14:00 - 16:30

Please note that the time is according to UTC+1! 

  • Welcome and introduction, Karin Nelsson
  • Opening Key Note, Lilli Japec
  • Why polls matter: The role of public opinion in changing times, Jennifer Agiesta
  • Polling for democracy, and audience engagement/empowerment, Alison Gow

    Coffee Break

  • Threats to Opinion Polling Around the World: The ESOMAR/WAPOR Report on the Freedom to Conduct and Publish Opinion Polls, Kathleen A. Frankovic
  • Polling Pulse: How Aftonbladet reports public sentiment through surveys, Karin Schmidt Hellsing
  • Polling is a part of democracy, Gunnar Hökmark
  • Polling, Media and Democracy, Panel discussion
  • Closing, Karin Nelsson   


Speakers at the conference


Jennifer Agiesta

Director of Polling and Election Analytics at CNN



Kathleen A. Frankovic

PhD, Former Director of Surveys at CBS News and polling consultant to YouGov



Alison Gow

Media Consultant



Karin Schmidt Hellsing

Editorial Director, Aftonbladet



Gunnar Hökmark

Former MEP, International Senior Advisor to Kreab Worldwide



Lilli Japec

PhD, Scientific Advisor, Executive Office, Statistics Sweden



Karin Nelsson

Managing Partner Demoskop AB, Moderator of the conference



About Lars Lyberg

Lars had a successful career. He first started out working for Professor Tore Dalenius at Stockholm University. Tore introduced Lars to many of the important people in our field and he inspired Lars to work in the international arena. In 1966 Lars moved on to work for Statistics Sweden. Over the years Lars contributed to our field in many ways, he founded the Journal of Official Statistics (JOS), co-authored twelve books and numerous journal articles in the field of Survey Research and Survey Quality, initiated numerous international workshops and conferences, and headed many committees. Lars was Head of the Research and Development Department at Statistics Sweden and a great source of inspiration for many of us working in the field of survey research. He was also Professor at Stockholm University where he encouraged many of his students to start working in Official Statistics. In the last years of his career he worked for Demoskop. Lars was a true researcher; he was full of ideas and he always wanted to learn more. He received a number of awards such as the AAPOR (American Association for Public Opinion Research) Award for Exceptionally Distinguished Achievement in 2018.